Michael cut his early teeth as a copywriter and designer in the employ of agencies such as Zambezi and McCann. Independently, as a small business expert, Michael was able to bring high level advertising concepts into intimate arenas via branding, copy supervision and direct to consumer marketing.
After reaching lead copywriter status, Michael set his sights on larger brands and bigger ideas. Contributing execution strategies for international names like Samsung, Visa, Gucci and more.
When a firm posesses a great framework for getting their message out, but scant fresh ideas for bringing it to life, Michael has been their ace. His creativity, articulation, and cultural foresight have inspired whole teams to run with the ball.
Michael is most in-demand for his Treatment Concepting & Preparation abilities. Getting his start in 2016, he steadily built a comprehensive portfolio generating both copy and design on behalf of dozens of brands, agencies, production companies and directors.
His collaborative abilities and sterling reputation are the assets he credits most in helping deliver on such a diverse array of properties.
Now, with 15+ years professional experience, he cherishes opportunities to work with people and brands who align with creative excellence. It is a true passion for Michael to problem-solve and help good ideas become great.
A partial collection of Michael's favorite award winning broadcast commercials. His contributions to these spots were integral to their success.
